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Our inspiration for this culture jam ad came from the the Guerrilla Girls who are a group of feminists that create advertisements portraying issues such as gender and racial stereotyping. They also feel strongly about the significantly smaller number of female artists (in comparison to male artists) that have their work presented in art galleries and museums.

Our ad is aimed at gender stereotyping from a female or feminist point-of-view, similar to that of the Guerrilla Girls. Our ad plays on the widely-known stereotype of the 'house wife' that completes house chores while the husband or male figure in the relationship is at work and bringing home the main or only source of income. Also similar to the Guerrilla Girls' strategy, we made sure to incorporate a humourous edge so that the viewer's attention is always pulled in, regardless if they agree with the message at first or not.

Group Members: Allison Asis, Jessica Gardner, Kristina Miranda